Yes.

And no.

Thread count (TC) is the number of threads per 10 square cm of fabric.

But the most important thing to consider is what type of cotton is right for you 🧷

High vs low TC

📸  by @woolandwillow featuring Vintage SS Mauve, QCS Cafe Caramel, Sogno PC, Alpini Throw Blocks

Grams per square meter (GSM) is how we measure fabric weight.

The lower the GSM, the more lightweight the fabric will be.

The higher the GSM, the more heavy-weight the fabric will be.

Zero-twist cotton 

• Zero-twist cotton is exactly what it sounds like – there are zero twists. Instead of the fibres being twisted, they’re looped. This is achieved by sourcing longer, stronger, and more premium cotton fibres.
• The benefits? Your towels will be much smoother against your skin, and amazingly absorbent.
• A match for: sensitive skin types.
• Try our Amalfitana Collection

Standard twist vs zero twist

📸  by @bettina_brent featuring our Amalfitana Bath Sheets & Mat

📸  by @woolandwillow -featuring our Sofi Double QCS Lino Cream, Egyptian Royale King Single SS Dusky Rose & Vintage PCS 10cm Cuff Café Caramel

Organic cotton 

• Organic cotton loves the planet as much as you love your home. It’s grown without the use of toxic pesticides and is all about minimising harm to the environment.
• The benefits? You’ll sleep better at night knowing that what you’re putting against your skin hasn’t cost the earth 🌏
• A match for: The eco-warrior and those with individual taste.
• Try our Sofi Organic Cotton Bedding and Sofi Organic Towels

Egyptian cotton 

• The king – and queen – of cottons.
• The river Nile sustains the incredible fertile soil surrounding it, which means that the cotton grown in this region has extra-long fibres.
• They’re also hand-picked. This is a gentler gathering process and keeps the fibres in their best condition.
• The benefits? See extra-long staple cotton below to find out more.
• A match for: those who love to be spoiled like a royal.
• Try our Egyptian Royale Bedding and Egyptian Royale Towels

📸 by @woolandwillow featuring our Egyptian Royale Collection

Short staple cotton vs extra-long cotton

Extra-long staple cotton 

• The longer the cotton fibre, the stronger and more durable the fabric will be.
• The benefits? Since they have fewer fibre ends poking out of the fabric’s surface, they’re also softer against your skin (see diagram).
• These beauties don’t fray, pill, fade or wrinkle as much as shorter fibres.
• A match for: those who love the crème de la crème.
• Try our Aria Bath Collection

Cotton Terry 

• Woven with long loops.
• The benefits? The fabric absorbs plenty of water.
• A match for: the fast-paced, busy professional who just needs to throw on a robe so they can get back to WFH.
• Try our Lusso Cotton Terry Bathrobes

Loop pile

📸  by @mystylemyloves featuring Vintage SS Stone & Mauve, Sateen Shell Pink

Cotton percale

• Criss-cross weave with one thread over, one thread under (see diagram below)
• Thread count over 200
• The benefits? The weave makes for a strong fabric that is crisp and cool
• A match for: those who like a bit of texture, run a bit hot, and need plenty of breathing room
• Try our Vintage Softwash Bedding

Cotton peracle weave

Boucle weave

• French for ‘curled’, boucle is a yarn that’s spun with twisted loops. This is what gives it unique good looks.
• The benefits? It’s soft and absorbent.
• A match for: those who love a minimalist look.
• Try our Sofi Organic Towels
  

📸  featuring our Sofi Organic Boucle Bath Towel in Blush Pink

📸 by @thevaratribe featuring our Vintage SS Stone & Sateen QCS Shell Pink

Sateen

• Woven with four threads over, one thread under (see diagram below)
• The benefits? The weave makes for a silky fabric with a glossier sheen
• A match for: those who like a silky-soft touch
• Try our Sateen bedding

Sateen weave